Amie (ah-mee) is French for “friend.”
What truly sets us apart isn’t just our process — it’s the depth of intention behind it. We take the time to study, understand, and genuinely memorize each creator’s content, voice, and audience so we can match them thoughtfully and strategically with the brands that fit them best. Every partnership is intentional, not transactional.
Amie is a boutique talent management agency founded in Los Angeles. We represent creators across beauty, lifestyle, and dance, building careers with intention and long-term clarity. Our work is rooted in strategy, cultural relevance, and disciplined growth. We believe influence is an asset. It should be developed thoughtfully, protected carefully, and positioned for longevity.
Our Approach
We operate as advocates, negotiators, and long-term partners. Every brand partnership is structured with intention. We prioritize creative alignment, protect equity, and negotiate from a position of value. Our creators are not volume-driven. They are distinctive voices with defined points of view and sustained audience trust. We focus on building careers that extend beyond a single platform or cycle. This is management designed for durability.
The Name
The name reflects our philosophy. Partnership over transaction. Trust over short-term gain. Relationships built to last. We build careers that endure.
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